ITC Project

What is the ITC Project?

The International Tobacco Control Policy Evaluation Project (the ITC Project) is the first international research program for the systematic evaluation of key policies of the WHO Framework Convention on Tobacco Control (FCTC) at the population level. The ITC Project is conducting longitudinal cohort surveys in more than 20 countries and includes over 100 tobacco control collaborators.

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News & Highlights

Health Warnings Have Bigger Impact on Smokers When Tobacco Products Stripped of Advertising

Smokers are almost twice as likely to take notice of health warnings on tobacco products when their packaging is stripped of advertising, according to a new report by the British Heart Foundation (BHF). (1) The BHF’s Standardised Packaging for Tobacco Products report reviewed data from almost 3,000 smokers and ex-smokers to test how effective standardised packaging is as a tobacco control strategy.

Uruguay’s Tobacco Control Policies Reducing Smoking Rates, Encouraging Quitting, Finds Six-Year Survey

(Wednesday August 20th, 2014, Montevideo, Uruguay and Waterloo, Ontario, Canada): The International Tobacco Control Policy Evaluation Project (the ITC Project) today launched a new report on the effectiveness of tobacco control policies in Uruguay, a country currently the target of litigation by Philip Morris International (PMI). Uruguay’s government has consistently asserted its sovereign right to implement tobacco control laws to protect public health and the ITC Uruguay National Report (the Report) confirms that the government’s policies are making significant progress in reducing smoking rates and increasing support among smokers for even stronger tobacco control policies. 

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Latest Results

ITC Uruguay National Report

Aug 2014
Download Report: English  Spanish
Download Press Release: English  Spanish

ITC Brazil National Report

May 2014
Download Report: English Portuguese
Download Exec. Summary: English Portuguese
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