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International Tobacco Control Policy Evaluation Project
(the ITC Project)
NEW! ITC Releases Report on Tobacco Warning Labels for World No Tobacco Day. |
For China Warning Labels Study Results, click here. If you have any questions regarding this study, please contact Professor Geoffrey T. Fong, Principal Investigator of the study. | ITC Project Brochure |
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| NEW! The ITC team has now added the ITC Netherlands and ITC Germany to the growing list of country project four page summary documents. The ITC France project now has a full National Report, available in English and French. Click to view and/or download these documents. | ||||
The International Tobacco Control Policy Evaluation Project (the ITC Project) is an international collaboration of tobacco control researchers whose mission is to evaluate the psychosocial and behavioral effects of national-level tobacco control policies throughout the world. The ITC Project consists of parallel annual surveys being conducted in 20 countries, inhabited by over 50% of the world's population, 60% of the world's smokers, and 70% of the world's tobacco users: Canada, United States, United Kingdom, Australia, Ireland, Thailand, Malaysia, South Korea, China, Mexico, Uruguay, New Zealand, France, Germany, Netherlands, Brazil, Bangladesh, Mauritius, Bhutan and India. Additional ITC Surveys are being planned in other countries. All ITC Surveys are designed from the same conceptual framework and methods, and the survey questions are designed to be identical or functionally equivalent in order to allow strong comparisons across countries.
The ITC Project is evaluating the policies of the Framework Convention on Tobacco Control (FCTC)—the first ever health treaty, which has been ratified by over 160 countries. The extensive ITC surveys include key measures of each of the demand reduction policies of the FCTC which call for:
- More prominent warning labels
- Removal of “light”, “mild”, and other deceptive descriptors and brand imagery
- Restrictions or prohibitions of tobacco advertising, promotion, and sponsorship
- Higher taxation
- Laws to reduce/eliminate tobacco smoke pollution (also known as secondhand smoke or environmental tobacco smoke)
The objectives of the ITC Project are to:
- Conduct rigorous evaluation of FCTC policies at the level of the individual smoker
- To understand the causal mechanisms responsible for policy impact—to understand how and why a policy had its impact
- To actively disseminate research findings not only to researchers, but especially to policymakers, advocates, and the tobacco control community more widely in order to promote strong, evidence-based implementation of the FCTC
The following table presents the ITC surveys conducted in each country by year. The red cells indicate that an ITC survey was conducted in that country in that year.
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