ITC Project

Smokers are almost twice as likely to take notice of health warnings on tobacco products when their packaging is stripped of advertising, according to a new report by the British Heart Foundation (BHF). (1) The BHF’s Standardised Packaging for Tobacco Products report reviewed data from almost 3,000 smokers and ex-smokers to test how effective standardised packaging is as a tobacco control strategy.

(Wednesday August 20^th, 2014, Montevideo, Uruguay and Waterloo, Ontario, Canada): The International Tobacco Control Policy Evaluation Project (the ITC Project) today launched a new report on the effectiveness of tobacco control policies in Uruguay, a country currently the target of litigation by Philip Morris International (PMI). Uruguay’s government has consistently asserted its sovereign right to implement tobacco control laws to protect public health and the ITC Uruguay National Report (the Report) confirms that the government’s policies are making significant progress in reducing smoking rates and increasing support among smokers for even stronger tobacco control policies.