Australia's Health Minister Nicola Roxon introduced legislation that would bring in the world's
toughest labeling restrictions for cigarette packages on July 6, 2011.
The colourful boxes and brand logos are to be replaced with a uniform moss green packaging, deliberately bland lettering and graphic pictures illustrating the dangers of smoking. And the tobacco industry has vowed to fight it, creating a lot of buzz. Read more by following this link:
http://www.abc.net.au/news/2011-07-06/roxon-introduces-plain-packaging-bill/2784492
Listen to an interview:
http://www.cbc.ca/thecurrent/episode/2011/07/07/cigarette-packaging-ban/
Please download the academic paper at the bottom of this page written by an ITC team member, David Hammond.
"Plain packaging regulations for tobacco products: the impact of standardizing the color and design of cigarette packs."
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